A Redfin Premier residence
Redfin (www.redfin.com), the technology-powered actual property brokerage, has launched a brand new providing for houses listed at $1 million and above. Redfin Premier builds on Redfin’s service for residence sellers, offering specialised advertising and marketing to focus on distinguished houses and entice luxurious consumers. Each Redfin Premier residence will obtain drone* and twilight pictures, premium brochures and printed supplies, and high-end yard indicators. Redfin will market Premier houses with extra social media promoting campaigns, postcard mailings to draw native consumers, and worldwide promoting to achieve abroad consumers. All of those Premier providers are included for Redfin’s itemizing charge of just one% offered the shopper buys their subsequent residence with Redfin inside one yr.† The Premier providers come along with a 3D walkthrough of the house, electronic mail and social media advertising and marketing, open homes, distinguished placement on Redfin.com, and every thing that’s included for all sellers who checklist their residence with a full-service Redfin agent.
A shopper promoting a million-dollar residence would save $15,000 to $20,000 with Redfin Premier in comparison with a standard 2.5% to three% itemizing fee. The service is launching at this time in Austin, Boston, Chicago, Denver, Hawaii, Maryland, Orange County, Portland, Sacramento, San Diego and Virginia, and will probably be rolled out to Redfin’s different massive markets over time.
Redfin Premier builds on Redfin’s gross sales development within the high-end market and its observe document of efficiently promoting luxurious houses. Redfin brokers offered over $1 billion in luxurious actual property in 2019.
“Redfin Premier is the end result of a long-term effort to achieve luxurious prospects,” mentioned Redfin CEO Glenn Kelman. “Already, Redfin is a top-15 brokerage for U.S. luxurious listings, and one of many solely market-leaders gaining luxurious share over the previous 5 years. In that point, we’ve elevated agent bonuses for high-end gross sales, launched concierge service for staging and sprucing up listings, and elevated the variety of Redfin brokers with luxurious expertise. Our highest-value transaction closed simply final yr, for a house price greater than $70 million. Luxurious prospects love our one-on-one private service, our refined digital campaigns to focus on native and worldwide luxurious consumers, and the accountability to trace how these investments result in on-line viewings, excursions, and finally gives. Now with Redfin Premier, we’re investing much more in advertising and marketing every of our listings, all whereas saving a buyer sufficient cash in itemizing charges to purchase a brand new automobile.”
In Orange County and San Diego, the place Redfin gives its concierge program, Redfin Premier prospects will get Redfin’s white-glove concierge service as a part of the Premier providing. A Redfin concierge will develop a customized plan to maximise the house’s sale value and get it able to checklist with providers equivalent to portray, staging and landscaping. They’ll schedule the distributors, oversee the work, and ensure the house is prepared for an ideal debut. Redfin pays for all of the upfront prices, that are taken from the proceeds when the house sells. Redfin ordinarily prices an extra zero.5% for the concierge service in Orange County and San Diego, however this charge will probably be waived for Redfin Premier shoppers.
Mia Simon, Redfin director of sell-side technique, mentioned, “Like Redfin Concierge, the concept for Redfin Premier got here from our brokers, who helped us design a service that offers shoppers with distinguished houses additional advertising and marketing and a spotlight to promote for the very best value. Sellers at each value level deserve impeccable service, data-driven advertising and marketing, easy-to-use expertise and nice worth for his or her cash. With an inventory charge as little as 1%, we’re proud to supply an unparalleled service for Redfin Premier shoppers at an unbelievable worth.”
Go to https://www.redfin.com/why-sell to study extra about promoting your property with a Redfin agent.
*Drone pictures isn’t obtainable in areas designated as no-fly zones.
†The Redfin itemizing charge is topic to phrases and situations.