AT&T is formally opening the doorways to a brand new innovation area – the AT&T 5G Innovation Studio. The studio, situated in Plano, Texas, brings collectively the facility of AT&T’s enterprise, shopper and community organizations to speed up the trail to marketplace for new 5G-centric product choices and key initiatives. You’ll be able to even take a digital go searching right this moment:
AT&T is bringing quick, dependable, safe 5G to extra shoppers, companies and first responders throughout key areas: sports activities, retail, training, journey, public sector, and small companies. AT&T has invested billions of dollars into constructing America’s Greatest Network1. We had been the primary to deliver cell 5G service to the U.S. in 2018, and our unmatched mixture of 5G expertise guarantees shoppers and companies of all sizes an distinctive expertise – wherever they’re.
5G is right here, and we’ve solely scratched the floor of its potential. We’re excited concerning the potentialities, but it surely’s vital to recollect it’s not nearly velocity – it’s about being transformational. That’s why we’ve launched the AT&T 5G Innovation Studio – to additional drive widespread adoption of this revolutionary expertise in an economical method. And, we’re excited to have Ericsson and Nokia, studio sponsors, be part of us on this journey.
On this area, we’ll work with clients and business collaborators to ideate, take a look at and validate new 5G-centric functions throughout a wide range of industries.
One of many greatest advantages of 5G would be the discount of latency, the rise in bandwidth and the general reliability of the community. The studio will harness these community enhancements to enhance shopper and enterprise experiences. This contains applied sciences corresponding to on-premise edge compute (MEC) and edge compute on the community edge (ANE) that when mixed with 5G will deliver new experiences to life.
We just lately labored with Microsoft and the drone firm EVA to deploy a take a look at atmosphere consultant of our Microsoft Azure Edge Zone with AT&T. The atmosphere, enabled by AT&T Community Edge, was geared up with cloud providers together with Azure Kubernetes Service (AKS) to host EVA’s drone command management software. The low latency of 5G mixed with EVA’s app deployed on the community edge on Azure enabled autonomous drone management past visible line of sight. This proof of idea, together with ease of community and cloud scalability, demonstrates how AT&T and Microsoft’s applied sciences will allow the way forward for drone supply in metro areas.
We’re additionally working to deliver science fiction to actuality – like holographic communication. We’re constructing on the success of our NBA holographic interviews throughout the 2020 playoffs with HoloVision and exploring new methods to allow immersive holographic experiences powered by AT&T 5G.
Moreover, the promise of 5G permits for an unprecedented quantity of customization, giving us the chance to straight tune the community for very particular wants. This degree of customization makes the not possible not solely doable, but in addition possible. On the similar time, we’ll stay centered on making certain that this perpetual innovation doesn’t take away from however enhances the excellent efficiency customers count on on the community.
Examples would possibly embrace cloud gaming with a community slice for shoppers and our edge technique to ship our greatest efficiency for the gaming platform.
Though 5G offers a large step ahead within the development of community expertise, we, just like the world, won’t stand nonetheless. Applied sciences like Wi-Fi 6 and CBRS mobile options are growing at an exponential price and we’ll proceed to issue these and others in our explorations. Our studio’s focus will assist reveal alternatives the place broadband, 5G and these rising applied sciences can be utilized collectively to reinforce the shopper expertise.
We’re excited to open our doorways and begin one other chapter of innovation at AT&T, and you may count on updates on progress all year long.
1 GWS awarded AT&T Greatest Community OneScore 2020. GWS conducts drive checks for AT&T and makes use of the information in its OneScore evaluation.
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