Dubai, UAE – AO Drones, the specialist world supplier of drone gentle exhibits, not too long ago delivered an airborne present for a video marketing campaign selling Motorola’s reimagination of its iconic Razr flip telephone within the Center East and Africa. The ensuing video shortly attracted over 200,000 views via Motorola’s social media channels.
The groups from AO Drones and AO Artistic, a part of leisure lighting visionary AO Know-how, labored in collaboration with Motorola and netizency, the digital advertising company, to design the visible content material, together with animated logos and model names. AO Drones’ design workforce even created an animation of the Razr flip telephone opening, closing and rotating within the sky.
Vinayak Shenoy, Head of Advertising, Center East and Africa for Motorola’s mum or dad firm Lenovo, mentioned of the Razr launch occasion, “We felt that this drone present symbolises what this product is all about – an important mix of expertise and artwork. . . The fantastic thing about 120 drones rising within the air all collectively, the whirring of the drones and the gorgeous formations is one thing I’m going to recollect for a really very long time.”
AO’s founder and government producer, Marco Niedermeier says: “From the start we requested, what was the intention? It was to create nice content material for social media and get most shares and engagement. So we sorted the entire manufacturing – the drone present, the movie – however with out an invited viewers on-site.”
Specifically developed for leisure productions, the AO Drones fleet makes use of a complicated management platform to ship versatile, environment friendly and secure exhibits. What’s extra, the drones’ velocity – as much as 10 metres per second – and accuracy imply that their ‘seen’ time within the air is optimised, making these exhibits a viable choice for occasion productions in every single place.
Including an additional dimension to the video, digital camera drones supplied hanging ‘fly-through’ footage, taking the viewer up and into the drone formation, even passing immediately via the Motorola emblem. “It’s not simply filming a flat emblem within the sky,” says Niedermeier. “This actually is three-dimensional, dynamic present content material.”
He concludes, “We’re very glad that Motorola selected to make use of a drone present for his or her product launch. Working with Motorola and netizency has been such a constructive expertise, and the consequence speaks for itself.”
AO Drones is a division of AO Know-how. They mix immersive expertise within the leisure trade with modern expertise to convey stay leisure to an entire new stage. AO Drones’ missionis to reinforce every kind and sizes of occasions and performances with spectacularly choreographed, volumetric photos within the sky.
From their bases in Germany and United Arab Emirates, they craft the very bestdrone leisure experiences world wide. The corporate’s world community of consultants and their worldwide workforce assist the purchasers to create highlights for his or her occasions and mind-blowing advertising instruments for his or her model. www.ao-technology.com/ao-drones